Chanel's AW 2014 fashion show saw Paris' Grand Palais turned into the world's glitziest supermarket complete with 500 Chanel-branded products in packaging designed specially for the show.
Models strutted through aisles pushing trolleys and carrying leather and good chain handled shopping baskets, emblazoned with the double C logo.
Debenhams took this idea but made it their own through use of striking colour blocking.
Escalators are lined with mannequins and supermarket props, grouped by the key trend colours of AW 2014.
Pastel
Berry
Winter Blues
What makes these displays so effective is that they can be shopped and invite the customer to interact with the display.
Furthermore, they pull together concession brands and own brands to encourage customers to explore collections they may not be familiar with, without having to traipse the entire shop floor.
Shop windows continue the colour blocking by stacking faux supermarket foods from floor to ceiling to create an impactful backdrop (e.g. Green: garden peas, gherkins, bay leaves and pesto). Mannequins are fitted in matching coloured wigs and dressed in garments tying into the colour theme.
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