Whilst the weather would have us thinking we are still walking around in autumnal drizzle, the transition from fall to spring is emerging and retailers are trying their best to help us look forward to days when you can slink out of the house without first bundling yourself down with coat, scarf, gloves, umbrella etc etc...
Oasis have succeeded in making their front of store visual merchandising stand out with a pop of fresh citrus tones and the romantically phrased message and hash-tag:
"No matter how long winter is...
spring is sure to follow" #meltintospring
Topshop on the other hand seems to be playing it safer with a focus on their jeans range - some might say, the perfect transitional item.
ASOS have released their SS14 trends:
Art School / Gap Yeah / Freaky Florals / Logomania / Fondant Fancies / So-Cal
Evening Standard's Duluxe Fashion supplement supported the emergence of ASOS's 'Art School' trend with their own 'POP Goes the Easel' editorial: