Sunday, 21 September 2014

'The Masters', Selfridges

This autumn the Selfridges windows reflect their major creative project, 'The Masters' - "an exploration of the originators, pioneers and provocateurs that shape the fashion landscape".


The latest campaign celebrates 12 of fashion's most accomplished designers through exclusive archival pieces to bespoke fashion films. The film aspect is represented through use of retro film cameras as props in every window.


A cinematic thread ties the Masters' worlds together and are inspired by a film narrative or genre, from sci-if to film noir.










Each Master has created a signature piece or capsule collection that embodies their definitive aesthetic exclusively for Selfridges. Shop the exclusive collection now

The full list of celebrated visionaries as listed on www.selfridges.com are:

Azzedine Alaïa, The Master of Architecture
Dries Van Noten, The Master of the Eclectic
Jean Paul Gaultier, The Master of Expression
Jun Takahashi of Undercover, The Master of Subversion
Marc Jacobs, The Master of Mood
Oscar de la Renta, The Master of Elegance
Paul Smith, The Master of Inspiration
Rick Owens, The Master of the Elements
Roberto Cavalli, The Master of Glamour
Thom Browne, The Master of Showmanship
Stella McCartney, The Master of Modernity
Yohji Yamamoto, The Master of Defiance
 

Monday, 1 September 2014

Supermarket Sweep Turns Supermarket Chic

Chanel's AW 2014 fashion show saw Paris' Grand Palais turned into the world's glitziest supermarket complete with 500 Chanel-branded products in packaging designed specially for the show.


Models strutted through aisles pushing trolleys and carrying leather and good chain handled shopping baskets, emblazoned with the double C logo.


Debenhams took this idea but made it their own through use of striking colour blocking.

Escalators are lined with mannequins and supermarket props, grouped by the key trend colours of AW 2014.

Pastel

Berry

Winter Blues

What makes these displays so effective is that they can be shopped and invite the customer to interact with the display.

Furthermore, they pull together concession brands and own brands to encourage customers to explore collections they may not be familiar with, without having to traipse the entire shop floor.

Shop windows continue the colour blocking by stacking faux supermarket foods from floor to ceiling to create an impactful backdrop (e.g. Green: garden peas, gherkins, bay leaves and pesto). Mannequins are fitted in matching coloured wigs and dressed in garments tying into the colour theme.
 
 

Thursday, 6 February 2014

Spring has Sprung ❀

Whilst the weather would have us thinking we are still walking around in autumnal drizzle, the transition  from fall to spring is emerging and retailers are trying their best to help us look forward to days when you can slink out of the house without first bundling yourself down with coat, scarf, gloves, umbrella etc etc...













Oasis have succeeded in making their front of store visual merchandising stand out with a pop of fresh citrus tones and the romantically phrased message and hash-tag:

"No matter how long winter is...
spring is sure to follow" #meltintospring




Topshop on the other hand seems to be playing it safer with a focus on their jeans range - some might say, the perfect transitional item.



ASOS have released their SS14 trends:
Art School / Gap Yeah / Freaky Florals / Logomania / Fondant Fancies / So-Cal 


Evening Standard's Duluxe Fashion supplement supported the emergence of ASOS's 'Art School' trend with their own 'POP Goes the Easel' editorial:








Wednesday, 29 January 2014

Jeans Store

Apologies for the lack of recent posts, the final year of my BA (Hons) Fashion Buying Management degree has ensured that I have very little free time between group presentations, reports and of course... the dreaded dissertation!

Anyway, to counteract this I thought I'd share a project that I am currently working on. I am currently taking a Commercial Skills module on my course at the University of Westminster, which requires a group of us to 'create' our own virtual jeans store. The module then allows us to run our company via a computer game which throws up opportunities and threats that we must take action on.

Considerable market research showed us that there is a gap in the market for great quality British made jeans available within the mid-market. So this is what we've decided to go with.


Firstly the name..
The group decided to go with my idea of D:NA, which stands for "Denim: No Alternative".
To arrive at this name I started with the intention of steering as far away from the traditional British heritage route as possible, instead I looked to Britain's place in the world of Science - a focus that formed part of our Olympic games in 2013 - an found that Francis Crick, an English molecular biologist, was the co-discoverer of the structure of DNA. 
Then it was simply a case of Genes make up DNA as Jeans make up D:NA!


The image...
Engineered, harsh, unrefined, raw, metal, embossed, rough, edgy, cool and unique!


So that brings up to where we're at for now but I'll keep you posted ;)

Saturday, 1 June 2013

Top of the Crops


2013 has resurrected the belly top of the 1980's and 1990's. The trend is one that consists of tops that show off some of the abdomen and are created from a huge variety of fabrics, styles, colours and patterns. The high street trend has emerged from an array of cultural influences from both the past and present including: traditional dance costume, film, music, celebrity, sports and more.


In 1983, 'Flashdance' brought Jennifer Beals her movie debut as Alex Owens, welder by day, dancer by night, which ultimately leads to a lot of cut-off sweaters and t-shirts.


In the same year as the release of 'Fashdance', Madonna was the first mainstream artist to rock a cut-off in her "Lucky Star" music video, potentially making her responsible for the commercialising of the crop top and sewing the seeds for a recurring trend.



As mesh fabrics and oversized aerobics gear went out of fashion by the 1990's, crop tops reappeared in the form of bustiers - a lingerie-styled top which revealed the midriff.
See the "Bustin' Out" spread from 'Dolly' magazine, October 1990 [via]:







Besides being the Queen of Latin music, Selena Quintanilla-Perez was also the queen of the bustier. According to TIME magazine, Selena Quintanilla-Perez was the embodiment of young, smart, hip Mexican-American youth - a Madonna without the controversy. Selena often sported midriff baring garments as seen in the photo below from a 1994 performance in Texas.


From the mid to end of the 90's all styles of crop tops merged together to create an iconic look, new crops included: tied up shirts, long-sleeved crop tops and even crop top turtlenecks became fashionable for the first time, popularized by public figures such as Shania Twain, the female cast of 'Friends' and Britney Spears.

Shania Twain (1997)
Friends (1994)

Britney Spears (1999)
Get the look >>

If you have been inspired to show off your belly this summer, here are a couple of ways to complete the look:

SHORT AND SPORTY


1) GREEN TOWELLING CROPPED T-SHIRT, RIVER ISLAND, £15.00
2) UNISEX SWIM TRUNK, AMERICAN APPAREL, £30.00
3) BEANIE, TOPSHOP, £10.00
4) MONOCHROME 66 SPORT BACKPACK, NEW LOOK, £19.99
5) STUDDED CONCEALED WEDGE TRAINER, DUNE, £125.00


MODERN MONOCHROME 


1) LEATHER-LOOK CROP T-SHIRT, TOPSHOP, £40.00
2) VICTORIA TROUSERS, HOBBS, £139.00
3) LADIES BLACK JOELLE SUNGLASSES, COACH, £125.00
4) SUPER QUILTED MINI CROSSBODY BAG, LOVE MOSCHINO, £135.00
5) ADMIRE ROUND TOE COURT SHOES, DUNE, £65.00


CROPPED CHIC


1) LINEN CROP TEE, TOPSHOP, £50.00
2) SARA FRONT FOLD TROUSERS, REISS, £120.00
3) LUREX FLOPPY HAT, OASIS, £20.00
4) FLOWER BALL SHOULDER BAG, FOLLIE FOLLIE, £185.00
5) GIRAFFE EVA T-BAR WEDGE SHOES, DUNE, £75.00