This autumn the Selfridges windows reflect their major creative project, 'The Masters' - "an exploration of the originators, pioneers and provocateurs that shape the fashion landscape".
The latest campaign celebrates 12 of fashion's most accomplished designers through exclusive archival pieces to bespoke fashion films. The film aspect is represented through use of retro film cameras as props in every window.
A cinematic thread ties the Masters' worlds together and are inspired by a film narrative or genre, from sci-if to film noir.
Each Master has created a signature piece or capsule collection that embodies their definitive aesthetic exclusively for Selfridges. Shop the exclusive collection now
The full list of celebrated visionaries as listed on www.selfridges.com are:
Azzedine Alaïa, The Master of ArchitectureDries Van Noten, The Master of the Eclectic
Jean Paul Gaultier, The Master of Expression
Jun Takahashi of Undercover, The Master of Subversion
Marc Jacobs, The Master of Mood
Oscar de la Renta, The Master of Elegance
Paul Smith, The Master of Inspiration
Rick Owens, The Master of the Elements
Roberto Cavalli, The Master of Glamour
Thom Browne, The Master of Showmanship
Stella McCartney, The Master of Modernity
Yohji Yamamoto, The Master of Defiance