Thursday, 6 February 2014

Spring has Sprung ❀

Whilst the weather would have us thinking we are still walking around in autumnal drizzle, the transition  from fall to spring is emerging and retailers are trying their best to help us look forward to days when you can slink out of the house without first bundling yourself down with coat, scarf, gloves, umbrella etc etc...













Oasis have succeeded in making their front of store visual merchandising stand out with a pop of fresh citrus tones and the romantically phrased message and hash-tag:

"No matter how long winter is...
spring is sure to follow" #meltintospring




Topshop on the other hand seems to be playing it safer with a focus on their jeans range - some might say, the perfect transitional item.



ASOS have released their SS14 trends:
Art School / Gap Yeah / Freaky Florals / Logomania / Fondant Fancies / So-Cal 


Evening Standard's Duluxe Fashion supplement supported the emergence of ASOS's 'Art School' trend with their own 'POP Goes the Easel' editorial:








Wednesday, 29 January 2014

Jeans Store

Apologies for the lack of recent posts, the final year of my BA (Hons) Fashion Buying Management degree has ensured that I have very little free time between group presentations, reports and of course... the dreaded dissertation!

Anyway, to counteract this I thought I'd share a project that I am currently working on. I am currently taking a Commercial Skills module on my course at the University of Westminster, which requires a group of us to 'create' our own virtual jeans store. The module then allows us to run our company via a computer game which throws up opportunities and threats that we must take action on.

Considerable market research showed us that there is a gap in the market for great quality British made jeans available within the mid-market. So this is what we've decided to go with.


Firstly the name..
The group decided to go with my idea of D:NA, which stands for "Denim: No Alternative".
To arrive at this name I started with the intention of steering as far away from the traditional British heritage route as possible, instead I looked to Britain's place in the world of Science - a focus that formed part of our Olympic games in 2013 - an found that Francis Crick, an English molecular biologist, was the co-discoverer of the structure of DNA. 
Then it was simply a case of Genes make up DNA as Jeans make up D:NA!


The image...
Engineered, harsh, unrefined, raw, metal, embossed, rough, edgy, cool and unique!


So that brings up to where we're at for now but I'll keep you posted ;)

Saturday, 1 June 2013

Top of the Crops


2013 has resurrected the belly top of the 1980's and 1990's. The trend is one that consists of tops that show off some of the abdomen and are created from a huge variety of fabrics, styles, colours and patterns. The high street trend has emerged from an array of cultural influences from both the past and present including: traditional dance costume, film, music, celebrity, sports and more.


In 1983, 'Flashdance' brought Jennifer Beals her movie debut as Alex Owens, welder by day, dancer by night, which ultimately leads to a lot of cut-off sweaters and t-shirts.


In the same year as the release of 'Fashdance', Madonna was the first mainstream artist to rock a cut-off in her "Lucky Star" music video, potentially making her responsible for the commercialising of the crop top and sewing the seeds for a recurring trend.



As mesh fabrics and oversized aerobics gear went out of fashion by the 1990's, crop tops reappeared in the form of bustiers - a lingerie-styled top which revealed the midriff.
See the "Bustin' Out" spread from 'Dolly' magazine, October 1990 [via]:







Besides being the Queen of Latin music, Selena Quintanilla-Perez was also the queen of the bustier. According to TIME magazine, Selena Quintanilla-Perez was the embodiment of young, smart, hip Mexican-American youth - a Madonna without the controversy. Selena often sported midriff baring garments as seen in the photo below from a 1994 performance in Texas.


From the mid to end of the 90's all styles of crop tops merged together to create an iconic look, new crops included: tied up shirts, long-sleeved crop tops and even crop top turtlenecks became fashionable for the first time, popularized by public figures such as Shania Twain, the female cast of 'Friends' and Britney Spears.

Shania Twain (1997)
Friends (1994)

Britney Spears (1999)
Get the look >>

If you have been inspired to show off your belly this summer, here are a couple of ways to complete the look:

SHORT AND SPORTY


1) GREEN TOWELLING CROPPED T-SHIRT, RIVER ISLAND, £15.00
2) UNISEX SWIM TRUNK, AMERICAN APPAREL, £30.00
3) BEANIE, TOPSHOP, £10.00
4) MONOCHROME 66 SPORT BACKPACK, NEW LOOK, £19.99
5) STUDDED CONCEALED WEDGE TRAINER, DUNE, £125.00


MODERN MONOCHROME 


1) LEATHER-LOOK CROP T-SHIRT, TOPSHOP, £40.00
2) VICTORIA TROUSERS, HOBBS, £139.00
3) LADIES BLACK JOELLE SUNGLASSES, COACH, £125.00
4) SUPER QUILTED MINI CROSSBODY BAG, LOVE MOSCHINO, £135.00
5) ADMIRE ROUND TOE COURT SHOES, DUNE, £65.00


CROPPED CHIC


1) LINEN CROP TEE, TOPSHOP, £50.00
2) SARA FRONT FOLD TROUSERS, REISS, £120.00
3) LUREX FLOPPY HAT, OASIS, £20.00
4) FLOWER BALL SHOULDER BAG, FOLLIE FOLLIE, £185.00
5) GIRAFFE EVA T-BAR WEDGE SHOES, DUNE, £75.00

Saturday, 2 March 2013

Emerald City


I was lucky enough to be invited to the rehearsal of the première for 'Oz the Great and Powerful' on Wednesday night at the Empire in Leicester Square. It was amazing!

The colours are vibrant, the landscapes are imaginative and the storyline is magical. This prequel reveals how the wizard, whom the world first fell in love with in 1939, came to be Oz the Great and Powerful and why the Wicked Witch of the West loathes him and the people of Emerald City.

The launch of this homage to a timeless classic has echoed throughout the fashion industry in the form of the Emerald Pantone colour at the heart of the story...


Additional impact of this enchanting shade of green has resulted from the hugely successful release of  'The Hobbit'; it's not every day that a film première rolls out the green carpet. 



Photographer Neil Craver has shot a series of underwater photography in an abandoned quarry which took months of hard work to discover the most effective way to take pictures in this volatile location.

The images express purity, danger and freedom with the subjects being completely engulfed by the glistening emerald water.






Pantone's luscious green Colour of the Year promises a much calmer outlook for the months ahead, representing balance, harmony and well-being.

"Symbolically, emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today's complex world",
Leatrice Eiseman, executive director of the Pantone Colour Institute 

This universally appealing tone translates effortlessly into both fashion and home interiors with several designers championing tones of emerald in their new season collections. 

The shade is also set to be big news in the beauty world next year, see my beauty blog: just-bathandbody.blogspot.co.uk to find out how you can achieve emerald beauty.

Diamonds may be forever but emeralds are for 2013!